Golier said that the NHL has used its strategic partnership with the technology company online video NeuLion to create a number of new applications and experiences to current and potential fans. "This season, we launched some new mobile games that are within our portfolio, the thinking with which we want to expand the fan base," he has said. "There is a younger population that plays games, so we look casual fans and we wonder how we can get casual fans in the game.

If it starts with video games or mobile games casual, then so be it, will keep you coming back, then we will help you to start watching real games once you start to grow with the NHL. As part of the strategy, NHL Game Center chose to add to its hub application by starting an additional 14 applications from the official club - to provide greater coverage and publicity for the teams in the league. This is really the first step in a more concerted attempt to talk to fans when they are inside the arena or when they are on their couch in a local market," said Golier.

I think this is an initiative of the league and the club will continue to grow over time, but it was a big effort. Golier also said that the NHL had created a programming strategy based around the second screen, with most fans downloading and using mobile content during games. "We have highlights almost in real time you can get access while the game is played, so if something important happens, we try to get this information to our fans, even if you don ' are not in front of a big screen watching the game, you can discover what happens and follow, "he said.

NHL preplay also launched a prediction game targeting fans who want to be active for games. Golier added that the NHL has a number of games to fantastic light ready to launch and is currently working with its partners to take into account any new application projects.